Commercial dashboard

Pipeline, margin and recurring revenue across WRK Home properties. All figures are demo data.

Demo commercial data. These KPIs are illustrative and are not connected to WRK Intelligence CRM or any finance system.

Pipeline value

£30,614

Open and quoted work

Quoted hardware margin

£6,940

Across live proposals

Labour margin

£3,180

Installation & commissioning

Recurring licence revenue

£1,248 / mo

Licence + support plans

Average install value

£7,205

Last 12 completed jobs

Survey → order conversion

62%

Rolling 90 days

Support plan uptake

78%

Of completed installations

Open upgrade opportunities

From lifecycle and upgrade views

Installed product mix

Share of installed value by category (demo).

Raised from lifecycle flags, upgrade views, surveys and support.

Garden Wi-Fi coverage upgrade
Lifecycle · 2026-08-24 · Network upgrade
£843
Open
Replace unsupported rear camera
Lifecycle · 2026-08-21 · Unsupported firmware
£379
Quoted
Bedroom 2 heating zone
Upgrade view · 2026-08-19 · Add coverage to unserved room
£588
Open
Leak protection package
Upgrade view · 2026-08-17
£496
Open
Support plan uplift to Premier
Support · 2026-08-10
£252
Won
New build whole-home design
Survey · 2026-08-14
£18,450
Quoted

Simulated commercial events. Operational device commands remain in the Audit log.

Time	Actor	Entity	Action	Result
18:04:22	Property Owner (demo)	Recommendation · Improve Garden Wi-Fi	Viewed solution	Simulated OK
17:41:09	D. Reeves (Engineer)	Job · WRK-JOB-1042	Checklist item completed	Simulated OK
16:58:44	S. Whitfield (Sales)	Proposal · prp-2201	Proposal drafted	Simulated OK